Nowadays, brands and resellers are monitoring their products online: prices, reviews, availability, etc. It’s not even a question to keep control of their strategy. However, this is done in a very limited way.
Everywhere you look, eCommerce is booming. More and more resellers appear online, selling your products. If you can’t measure it, you can’t manage it. Today, it’s clear that brands are operating in a vacuum, moving from one campaign to another without the necessary insights about their online reseller's network. Thus, no optimization, no pricing policy integrity.
Passionate about innovations and technical matters anyway, I was always a bit frustrated about being nowhere in development, I mean up-to-date development ;-). That’s why I decided to re-open my programming chapter and improve my technical skills, besides my main activities.